How to Taich Mukai work on stream
ing music service/ His best track
s in 2018. Interview part 2
Streaming needs efficient. Merchand
ise needs valuable stuff.
ーI think streaming and subscription music service got around many people general in 2018. Do you have a point that you focus on in this flow as a musician?
Taichi:
I just thought it’s good that streaming music service can release quickly when I want to release and my stock of music is on the trend. And as a user, I thought we face an age of convenience because you can check the music out and share with many people easily.
ーRight. There are many musicians who focus on efficiency.
Taichi:
Yeah, so that’s why if I do a conventional style of sales like CD, it would be old music since the customers get it. In digital music, there is a cycle that is easy to change and born the new flow of genre or music. So we need to deal with it and I started to used SoundCloud for it from 2017. Anyway, I just realized that releasing music through streaming music service was very convenient on the speed side, or I could do it newly.
ーReleasing music to use streaming service is a very important method. But actually, I think merchandise that includes CD is also important for communicating fans. Are you thinking about something like that?
Taichi:
I am. I’m considering to make merchandise that you get naturally. For example, I became to focus on making it like what material of paper I use or what font I use, and so on… I mean, I became to focus on making what it has something of value. In my album “BLUE” I think that I will use all the lyrics cards as a whole and decorate them one by one, or use it as a tool to approach other than such music. Just not only listening to music but by seeing it as a photograph or a character, it seems that it would change how to hear at all.
ーAt this time, did you consider to make interesting merchandise for this album?
Taichi:
I made a T-shirt, pullover, sticker, towel, and key ring.
ーInteresting. So how do you use the streaming music service as a user?
Taichi:
Usually, I listen to a new music playlist on the road and I came to listen to a new genre of music because it became easy to find out through streaming music service.
ーDo you check the playlist of foreign new music?
Taichi:
Yeah. actually, it’s probably more than listening to Japanese songs. If anything, I check it out how the flow of trend changed for researching the market.
ーWhich area of music and genre do you check?
Taichi:
Usually, I listen to R&B music. As an area, I listen to UK songs normally. But I like Swedish or other country’s songs also.
Taichi:
I just thought it’s good that streaming music service can release quickly when I want to release and my stock of music is on the trend. And as a user, I thought we face an age of convenience because you can check the music out and share with many people easily.
ーRight. There are many musicians who focus on efficiency.
Taichi:
Yeah, so that’s why if I do a conventional style of sales like CD, it would be old music since the customers get it. In digital music, there is a cycle that is easy to change and born the new flow of genre or music. So we need to deal with it and I started to used SoundCloud for it from 2017. Anyway, I just realized that releasing music through streaming music service was very convenient on the speed side, or I could do it newly.
ーReleasing music to use streaming service is a very important method. But actually, I think merchandise that includes CD is also important for communicating fans. Are you thinking about something like that?
Taichi:
I am. I’m considering to make merchandise that you get naturally. For example, I became to focus on making it like what material of paper I use or what font I use, and so on… I mean, I became to focus on making what it has something of value. In my album “BLUE” I think that I will use all the lyrics cards as a whole and decorate them one by one, or use it as a tool to approach other than such music. Just not only listening to music but by seeing it as a photograph or a character, it seems that it would change how to hear at all.
ーAt this time, did you consider to make interesting merchandise for this album?
Taichi:
I made a T-shirt, pullover, sticker, towel, and key ring.
ーInteresting. So how do you use the streaming music service as a user?
Taichi:
Usually, I listen to a new music playlist on the road and I came to listen to a new genre of music because it became easy to find out through streaming music service.
ーDo you check the playlist of foreign new music?
Taichi:
Yeah. actually, it’s probably more than listening to Japanese songs. If anything, I check it out how the flow of trend changed for researching the market.
ーWhich area of music and genre do you check?
Taichi:
Usually, I listen to R&B music. As an area, I listen to UK songs normally. But I like Swedish or other country’s songs also.
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